Distinct approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think really differently and hence, their thinking need to be influenced by various techniques.
As an example, when a man decides to buy a automobile he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car she will choose a car depending on the color. She would like it match it either with her work dress or accessories like watch and will probably be concerned whether there is enough space to store her necessities. Because their psychologies differ so significantly, they ought to be convinced to buy a item using distinct techniques.
Presentation is also very important. The salesperson talking to a male client doesn’t need to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he need to be spotless from head to toe. He ought to comb his hair correctly, have manicured nails and even his shoes ought to be well-polished. The salesperson need to be ready with all the needed documents prior to hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.
Words ought to be spoken with extra care in front of a woman customer. Ladies are better listeners and they’ll analyze every spoken word. A great deal of emotion ought to be involved inside the talking due to the fact ladies are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly inside the summer because of her nature of job. Pick a nice cotton dress for her and ask her to try it marketing. The customer will probably be extremely touched and will take less time to acquire the item. Seventy five percent of the job is done if she is won emotionally.
Next crucial point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will commence thinking deeply about the item and will commence examining each detail of the item and will give a second thought to the item. Ladies have the capability of multi-tasking. They’ll be able to listen too as read the manual at the identical time. So keep her involved into several issues at a time. A man lacks the talent of multi-tasking. If a male client gets involved with some thing else, stop speaking right away because he will be unable to concentrate on both the things and it’ll lead him into a confusion state.
An additional point to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to be handled. Ladies talk a whole lot and men are bad listeners. The woman salesperson will go on and on about the product as well as the man will just nod his head without getting any meaning out of it. They’ll not able to express correctly whether or not they’re getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she ought to watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a distinct approach.
Men clients can be made to comprehend about the product by merely drawing the outlook of the item utilizing a easy pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But ladies are not so good that. To present a clear picture, the sample or the actual item ought to be shown to her marketing.
Complimenting a male customer is really a extremely good idea. He will be over whelmed and will take it in an excellent sense. But a woman is really a careful listener, so any compliment should be given with extra care. Any fake compliment will probably be right away detected.