Beginning early this year, certain search engine made some changes to their search ranking, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I needed to rank the keyword, Lift Sling, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Here is another keyword, chain pullers, we put the link in relevant context, with very few plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, kaiya eve couture , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, article marketing with great content is the way to go. Now imagine you have your own blog network, something like Towing Chain, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, Roadside Emergency Kit, explains some interesting concepts, nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.